DR: Advisor

Getting your story straight

Great companies begin with extraordinary products.   Extraordinary products start with big ideas.  And big ideas are inspired by basic insights about people.   Regardless of how clever a technology might be, if it's not doing something useful for someone, it's really tough to build a business. 

Whether it's a potato peeler that just feels great, a tool that lets you speak with anyone in the world for free, a cool sneaker that protects your ankles or a new way to share and source photos, all great products have great utility and a simple story.

We have started a consulting company, Box Out Industries, to help entrepreneurs clarify the elemental aspects of their business.  We work together to: 

1) Insure there's a clear customer focus

2) Nail the value proposition for the product

3) Position the business vs. competitors

With the basics in place, we then tune the product strategy, go-to-market approach and business model. 

Looking for fresh thinking?

We work with passionate entrepreneurs in the Internet and consumer technology sectors who value a customer-centric view of their business. 

Based in the Bay Area, we partner with companies that range in size from 2 to 240 employees.  Some are pre-revenue and others are generating millions of dollars monthly.  The founders are more interested in creating something of value than polishing a presentation of their business plan.

Try "Box Out Storybuilder"

We work collaboratively with the leaders of our companies to focus their strategy in a simple story-telling structure.  We call this the "Box Out Storybuilder" process.  The work provides the foundation for what our companies actually do and unifies how they tell their story inside and outside the organization.

Let's discuss your story

Contact us:  davidariemer@yahoo.com


John Stormer

Director of New Products, Salesforce.com; Former CMO, Timebridge on working with David...    

"I have worked with David over many years in a lot of situations-- in crises and green fields, at global corporations and tiny start-ups.  At all times, David has been a constructive, creative force driving to the key insight and the big idea. And he always gets there." 

Company Detail Box Out works with a number of new and exciting companies, including:

Splashtop:  Splashtop lets you access the Internet seconds after you turn on your computer.

Rixty:  Rixty is a new way for teens to use cash and coins to buy things online.

Pangia:  Pangia lets facility managers easily identify and reduce energy waste in buildings.

Timebridge:  Timebridge lets business people easily organize and run a great meeting.

Red Awning:  RedAwning offers the easiest, safest way to book a vacation rental online.

Wall Street:  Wall Street is a fun way to test stock-trading strategies with your friends on Facebook.

hicup:  lets people meet new people they're bound to like, wherever they are.


Make a Free Website with Yola.