I help entrepreneurs, students, business people and artists focus their new ideas through the power of narrative.

David is a long-time tech executive and marketer.

He led the ad agency J. Walter Thompson in San Francisco, held senior marketing roles at two start-ups and was VP Marketing at Yahoo! (during their heyday).

David now runs Box Out Industries where he works with entrepreneurs, product managers and marketers to develop and convey their product stories.

He also started Spiral Staircase Productions to collaborate with artists and is currently developing two original musicals. David teaches at Berkeley-Haas Business School and works with several accelerators throughout the Bay Area.


News, Media & Updates

You can see some of my thoughts about storytelling on medium or through the following podcasts and videos.



"I have worked with David over many years in a lot of situations-- in crises and green fields, at global corporations and tiny start-ups. At all times, David has been a constructive, creative force driving to the key insight and the big idea. And he always gets there."

-John Stormer, SVP Product Strategy and Ops, Salesforce



"There are many solid business professionals but very few truly inspiring leaders. David is one of those rare leaders and a very genuine person. His ability to identify, mentor and grow talent at all levels of the organization is phenomenal. I was fortunate to work with him at Yahoo!."

-Sanjay Kidambi, Global Marketing and Management Lead, Microsoft


"David is an outstanding mentor to MBA students working with them to develop their stories. I had the pleasure of attending a 2-part hands-on workshop on personal storytelling  He took us through story structures with examples, theory and practice, helped us refine our stories, and worked with each of us to create a memorable online presence."

-Bernadette Geuy, Service Design Leader, UC Berkeley

"I would like to admit that since I attended your session on communication during Beahrs ELP 2015 I have become a better person in communication than I was a year ago. I used all the techniques which you told us during my Role Modeling Event at my High School in order to motivate high school students to join Agriculture Research and Development Professional. The results were so amazing and within 5 minutes I was approached by more than 30 students to help build their career choice."

-Mphatso Edda Chapotera, Environmental Capacity Building and Development, Malawi

"At ELP 2015, you helped me create an inspiring story which I'm now using to inspire and motivate young girls in northern Nigeria towards education and agricultural science career."

-Binta Iliyasu, Nigeria